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Media advisory, Tuesday, December 12, 2017, 9:30 p.m., Albion Road, west of Highway 27, MADD Toronto joins Minister of Transportation and police for Festive RIDE

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The Honourable Steven Del Duca, Minister of Transportation, will join MADD Toronto, the Toronto Police Service, the Ontario Provincial Police and the Durham Regional Police Service to promote the importance of safe and sober driving for a special RIDE event this holiday season.

Media are invited to attend the checkpoint on Tuesday, December 12, 2017, 9:30 p.m., on Albion Road west of Highway 27.

Impaired driving is a deadly and persistent problem in Canada. On average, four Canadians are killed and 175 are injured in impairment-related crashes every day. These deaths and injuries are entirely preventable.

RIDE, or Reduce Impaired Driving Everywhere, is a sobriety checkpoint program used by police throughout Ontario. Originally started in 1977 as Reduce Impaired Driving in Etobicoke, the program was soon expanded across the province as a way of removing impaired drivers from Ontario roads and deterring people from driving while impaired. The roadside spotchecks are held year-­round, with increased frequency during the holiday season and over long weekends.

"For decades, the OPP, MADD and local police have worked tirelessly with us to help stop the entirely preventable, often tragic, outcome of impaired driving, whether by alcohol or drugs. One impaired driver on our roads is one too many," said Minister Del Duca. For everyone on the roads, and for everyone waiting for you at home, school or work, plan ahead for a safe and sober drive home. Call a cab or stay overnight.

MADD Canada’s 30th annual Project Red Ribbon campaign runs from November 1, 2017 to January 8, 2018. With plenty of parties and celebrations taking place over the holiday season, and with many people travelling to see family and friends, the risk of impaired driving is high. The red ribbon is a symbol of the wearer's commitment to sober driving, and a tribute to the thousands of Canadians who are killed and injured in
impairment-related crashes each year.

For more information, please see the Project Red Ribbon page on the MADD Canada web site at www.madd.ca.

For more information:
Everilda Ratnakumar
President, Board of Directors,
416-924-2666


For more news, visit TPSnews.ca.

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